Marketing, CRM and AI consultant for Shellharbour businesses
I'm a marketing consultant working with Shellharbour businesses that have grown faster than their systems. If you're a HubSpot user, a spreadsheet survivor or wondering whether an AI consultant could take real work off your plate, I'm a short drive up the road in Wollongong and happy to come to you.
Growing fast, running on spreadsheets
Shellharbour has seen a lot of growth, with new housing estates and commercial areas filling in around the older suburbs. That growth brings work for local businesses, and it tends to expose the same weakness: the systems that coped at five staff stop coping at fifteen.
The owner still approves every quote. Leads come in through the website, Facebook, phone calls and word of mouth, and they all get tracked differently. Marketing happens when there's time, which is never. Everyone's busy, and nobody can say whether the busy is profitable.
As a marketing consultant for Shellharbour businesses, my job is to break that cycle. Fix the plumbing first, so enquiries are captured, followed up and measured. Then put the marketing on a plan that runs whether or not you have a spare afternoon.
Signs you've outgrown your setup
- You can't say how many enquiries came in last month
- Quotes go out and nobody follows them up
- Customer details live in three places, all slightly different
- Your website gets traffic but the phone doesn't ring
- You're paying for software nobody logs into
The business mix around Shellharbour
Shellharbour is heavy on owner-run businesses that serve a growing local population, with industry and logistics around the edges.
Building and home services
Builders, landscapers, pool, solar, plumbing and electrical businesses riding the residential growth. Lots of quoting, lots of follow-up, and money left on the table when it slips.
Health, wellness and family services
Clinics, gyms, childcare and allied health. Booking software does its job. The gaps are in reactivation, referral tracking and local search visibility.
Retail, hospitality and light industry
Shops and venues around the city centre and Shell Cove, plus workshops and suppliers in the industrial areas. Customer data, email marketing and simple automation.
What CRM and AI work looks like for a Shellharbour business
These are examples of the kinds of problems I solve, not specific clients.
Example: the quoting bottleneck
A trade business sends 30 quotes a month from email templates. I set up a simple HubSpot pipeline, a PandaDoc quote template that pulls from the CRM, and automatic follow-ups at day 3 and day 10. The owner sees every open quote on one screen.
Example: the inbox triage
A clinic gets a steady flow of website and email enquiries that someone reads, sorts and answers by hand. An AI workflow drafts replies, tags the enquiry type and drops it in the right queue. A human still checks and sends.
Example: the website that doesn't sell
A local service business has a nice-looking site and no enquiries from it. I rebuild the key pages around what people in Shellharbour actually search for, add a proper form connected to the CRM and track what comes in.
Suburbs I cover and how on-site work runs
I come on site across the Shellharbour area, including the Shellharbour City Centre, Albion Park, Warilla, Oak Flats and Shell Cove, plus the suburbs in between.
Most owner-run businesses can't give up a whole day, so I keep on-site time tight. A two to three hour discovery session at your premises, ideally before the day gets busy. A short check-in midway through the build. A hands-on handover where your team uses the new system while I'm there to answer questions.
If your office is a ute and a phone, we can meet somewhere nearby or do it over video. What matters is that I see how the work really gets done.
Short discovery
On site, two to three hours, with whoever handles enquiries and quotes.
Fixed quote
Scope, price and timing in writing before any build starts.
Build and test
Done in your systems, tested with your real jobs and data.
Handover
Back on site to train the team. You own it all.
Most relevant services in Shellharbour
HubSpot and CRM
A CRM that fits a growing local business. Pipelines, quoting and follow-up, without paying for features you won't use. HubSpot health check $1,950, implementation from $9,500.
See HubSpot servicesAI and automation
Single automations from $2,500 for one painful job, or a full build from $8,500. Start where the hours are.
See AI servicesWebsites and landing pages
WordPress sites from $9,500 and landing pages from $2,500, built to rank locally and connected to your CRM.
See web servicesMarketing strategy
A 90-day marketing plan for $6,500, or ongoing fractional CMO support from $4,500/month.
See marketing servicesGood reading before you call: how to win with systems and the CRM data clean-up guide.
Where Shellharbour businesses usually start
- Problem-Solving Session, $650. 90 minutes on one problem. The cheapest way to find out if I'm useful.
- Systems & Marketing Audit, $4,950. Fixed price, two weeks, everything mapped and a ranked plan at the end.
- HubSpot health check, $1,950. If you already pay for HubSpot and aren't sure it's earning its keep.
- Advisor retainer, $3,500/month. Eight hours a month of senior help on call.
Full list on the pricing page.
Shellharbour FAQ
Will you come out to Albion Park or Shell Cove?
Yes. Anywhere in the Shellharbour area is a short drive from Wollongong. Discovery sessions and handovers work best on site, so I plan for them.
We're a small team. Is HubSpot overkill?
It can be. HubSpot's free and starter tiers suit plenty of small businesses, and some are better off with something simpler. I'll recommend what fits your size and budget, not the biggest licence.
Can you help us show up in local Google searches?
Yes, as part of a website or marketing strategy project. That means pages built around what people actually search for, a properly set up Google Business Profile and enquiries that get tracked. I don't sell link schemes or quick tricks.
What does an AI consultant actually do for a business our size?
Find the repetitive work that eats your week, then build something that handles the first draft or the data entry so your people only check and approve. Read AI agents explained for the plain-English version.
Can we pay in stages?
For larger builds we can talk about it. Payment terms are written into the quote before any work starts, so you always know what's due and when.
Talk to a marketing consultant who'll come to Shellharbour
A few lines about the business and what's not working is plenty. I'll reply within one business day.
Other areas I cover: Wollongong · Shellharbour · Kiama · Nowra and the Shoalhaven · Southern Highlands. See the Illawarra overview.
Tell me what's broken
I read every enquiry myself and reply within one business day.
Got it. Thanks.
I'll be in touch within one business day.