Hi, I'm Reece.
I'm a commercially minded marketing and digital systems leader with the technical chops to build what I recommend. CRM architecture, websites, business automation, digital products and applied AI, connected back to the numbers that matter.
Where I've been
I've spent my career in the gap between marketing, sales, operations and technology. A big part of that has been running the CRM, websites, product data and marketing systems across a multi-brand manufacturing group: HubSpot as the hub, an ERP feeding product and pricing data, several WordPress sites, product configurators, catalogues, tenders and trade marketing, all expected to work together.
Before and alongside that, I've done marketing and systems work for a bank, a financial advice and planning practice, pharmaceutical and animal health companies, civil infrastructure businesses, builders, landscapers, manufacturers, marketplace resellers selling through Bunnings, speech pathologists, law firms, aged care providers and marketing agencies. I keep client names confidential, but the lessons travel.
Now I'm relaunching Conley Marketing Co. to do that work for businesses across Wollongong, the Illawarra and the rest of Australia.
What I'm good at
Here's how I rate myself, honestly. These are my own assessments, not certifications.
| Discipline | Level |
|---|---|
| Marketing strategy and execution | Advanced |
| Marketing operations and MarTech | Advanced |
| CRM configuration, migration and architecture | Advanced |
| HubSpot administration and workflows | Advanced |
| WordPress and website management | Advanced |
| Digital marketing and advertising | Advanced |
| Project and stakeholder management | Advanced |
| Technical SEO and audits | Strong |
| API and systems integration | Strong |
| Business process automation | Strong |
| Data architecture and reporting | Strong |
| AI-assisted software development | Strong and growing |
The five things I'm hired for
Systems architecture and integration
Work out what the business needs, map the systems, design the data flows and see it through to a working build.
Digital product and platform management
Own websites, CRMs, configurators and internal tools from specification through delivery.
Automation and applied AI
Design and build processes with scripts, APIs and AI-assisted development using Claude Code, ChatGPT, Codex and MCP.
Commercial and marketing technology
Connect advertising, content, customer data and sales operations to revenue, not vanity metrics.
Cross-functional problem solving
Translate between developers, designers, engineers, sales, operations and leadership so projects stop stalling in the gaps between teams.
The kind of work I take on
- HubSpot designs and migrations, including from Insightly, Mailchimp and spreadsheets
- Quote-to-line-item workflows, Service Hub tickets and SLAs, events and attendance data
- CRM, ERP and website syncs for product and pricing data
- Phone system integrations (Aircall, 3CX) and form capture (Gravity Forms, Typeform)
- Product configurators, quoting tools and internal dashboards
- Tender, council and grant research tools for business development
- Automated SEO, reporting and scheduled content workflows
- AI agents with human approval steps, and receipt and document processing
- Catalogues, brochures and digital publications in InDesign
The full list of tools is on the platforms page.
How I work
Straight talk
If you don't need it, I'll say so. Including when "it" is me.
Process before software
We agree how the work should flow first. Then we pick and configure the tools.
Prices up front
Published rates, fixed quotes, no surprise invoices.
You own everything
Your accounts, your data, your documentation. No lock-in.
Local, and proud of it
I live and work in the Illawarra. I'm on site across Wollongong, Shellharbour, Kiama, the Shoalhaven and the Southern Highlands, and I work remotely with businesses anywhere in Australia. If you're local, I'd rather meet in person. You learn more over a coffee than a video call.
Why the fox? It's clever, quick and adapts to whatever it finds. That's the job.
Stop paying for tools that don't talk to each other.
Book a 90-minute Problem-Solving Session. You'll leave with a clear plan, whether or not you hire me after.
